Editing so far - Cut 1

Here is our editing process so far, excluding audio and the final day of the shoot. 

Magazine name survey

In order to get a name for our magazine which was popular with our target audience, I created a survey on surveymonkey to see which of all of the ideas we had had for out magazine title was the most popular. The first question on this survey was asking what the gender of the person taking the survey was. From the 5 people which we had answer the survey, two were male and three were female. This is fairly equal which shows that the results we have gathered are true of both a male and female gender. 

The next question is asking what the age of the participant of the survey. We had people ranged from 12 to 21 answer our survey, however the majority of the people answering the survey were ages 15-17. As our target audience is older teenagers, this means that we have our niche audience answering the survey and therefore the results will be more relevant. One thing we could have improved when creating our survey is people selecting their specific ages instead of an age bracket.

The final question is one about which magazine name they find the most appealing. Overall the most popular magazine title, with 3 out of 5 votes, is the title 'Outtake'. 

This survey could have been improved by us making the sample size bigger, asking more people to answer our survey for us. This makes sure that we have a definite representation of what this demographic finds appealing. However, due to time and finding people to answer our survey we only managed to get 5 people to answer it. 

Empire Magazine

General Survey Results - Analysis Video

General Survey Results - Evidence

Snow White and the Huntsman - Film Poster Analysis

The next poster I have chosen to analyse is one taken from the advisement for the movie 'Snow White and the Huntsman'. The first poster here is the main one used for advisement for this movie. The first thing which stands out is the title. It is placed on the bottom part of the image but in a large font to make it stand out and catch the audiences attention. It has been placed in a silver metallic looking font which fits into the theme of the poster with the silver and grey being main features in the colorisation of the images. As it is placed in large text it means it stands out and catches the audiences attention. It has also been placed so it doesn't overlap with the character's heads in the image, this is because they are also a focal point and if they were to overlap it could detract from one or the other. The title is possibly one of the most important things about a film poster as it tells the audience the name of the film and if they find the poster appealing they will hopefully remember the name and then want to watch the fill movie. 

Below the title of the film a small caption, which is put in bold so it stands out from the institutional information below it. The caption says "From the producer of 'Alice in Wonderland'". The advantage of adding in this information to the poster, is that the film 'Alice in Wonderland' is based on a very similar audience as the film is also a fantasy movie. This means that if people liked the film 'Alice in Wonderland' they will look at this new film and automatically be led to believe that this is of the same standard. It is also a film adaptation of a fairytale much like 'Alice in Wonderland' and therefore they audience thinks that it will be just as good as 'Alice in Wonderland' which was a very successful film. 

Above the title is three names, these are the names of the three main actors within the film. Much like mentioning the producer is the same producer as the 'Alice in Wonderland' movie, if the audience likes films which have perviously starred one of the people mentioned they will want to watch their latest piece of work as they believe it will be to the same standard. I believe the director has been very cleaver with his casting, for example Kristen Stewart, is most well known for starring as the main character in the 'Twilight Saga'. This movie was a fantasy dark romance, its target audience was primarily older teenage girls, as is the audience for 'Snow White and the Huntsman'. This means that any of the fans of her acting in that movie will want to watch this movie. 

The final bit of text which appears on the poster is the institutional information. This is placed in a very small font and contains all the information about the institution which has created this motion picture. It also contains the names of actors and people involved in both pre and post production. Below this institutional information is the words 'Coming Soon'. This is obviously one of the earlier released posters as it does not contain a specific date, as one has probably not yet been released. This shows how early in the process of creating a film, the advertising is done. 

The image which dominates the rest of the poster shows three characters, they are placed in order of the actor names beneath them, this helps to tie together the actors face and their name. The image shows the main three characters, the protagonist, the villain and the side kick/ romantic interest. Behind them is a background which consists of armies marching into battle, a castle and a sky full of crows. I believe the armies have been placed to show that this film contains a large element of action and huge (high budget) battle scenes between good and evil. I believe the crows have been placed for a variety of reasons, the first is, in the original story of snow white her hair is described as "black as a crow". Another interpretation would be that crows are an omen of death, and therefore connote the theme of death within this movie. The queen (the character in the centre) is wearing a hood made from what appear to be crow feathers; this connotes that she is dangerous and evil. 

The image consists of three separate mid-long shots of the characters which have been placed together. The centre image is of the evil queen. She is placed slightly above, and larger than the other two characters, this may connote her being extremely powerful and superior to the other characters. She is obviously the queen character as her costume contains a crown made of silver spikes. The silver goes nicely with the title, tying both the writing and image together. She is front facing and looking directly at the camera which makes eye contact with anyone looking at the poster, this is done to make the audience feel directly involved. Her costume is made up of a dark, scale like, material. This could denote a snake skin and therefore connote evil and poison. As the audience will know, in the story of 'Snow White' the Queen poisons an apple and gives it to snow white, her costume may be a reflection of foreshadowing this to happen within the movie. The last thing that really stands out about the Queen's character is the use of a prop, the is holding a dagger in her hands which is again silver, fitting in with the silver theme. The dagger connotes that there will be action and fighting within this film and she may possibly stab someone, this makes the audience want to know what actually happens in the film.

The next image is the one of the left, which is of the character of Snow White. It shows her in a ripped dress and apparently in movement walking towards the camera. She isn't looking directly at the camera and so her mode of address is indifferent to the audience's existence and instead she is looking at something off of the poster to the right, this makes the audience wonder what she is looking at. Her costume suggests she has been through a lot as it is dirty and ripped, this connotes the idea of action and he fight for survival. The final image is that of the Huntsman. He is also dressed in warn, muddy clothes, which suggests that he is in constant action. He is looking towards the left and appears to be in a fighting stance, this again makes the audience wonder what/ who he is preparing to fight. 

As well as this standard poster. The designers made a set of individual character posters. I have selected two of these, both of the character of Snow White to take a look at. The title of the film is still placed in a very clear place on the poster. One in the centre at the bottom, much like the standard poster, and the other it is placed on the left hand side. 

The first shows Snow White standing at a angle, facing towards the left hand side of the poster edge. She is not acknowledging the camera's existence which make it look more like a  candid action shot instead of a posed one. Behind her is a group of people, as there are seven of them and in the traditional story she meets seven dwarfs we are led to believe that these characters are the seven dwarfs. They are stood quite far behind Snow White's character to make it clear that she is the focal point of the image. The setting is full of snow and mountains which reveals some of the setting which the film will take place in. The snow is also associated with the spread of evil and may connote her battle against evil within the movie.

The mise en scene, in terms of costume and props, is very different to the first image, she is standing in a polished suit of armour holding a sword. This gives her a very powerful image. This also suggests the idea of battle and the fight between good and evil and that she will be directly involved. It also goes against one of the key conventions of a fantasy movie, which is that the main protagonist doing all the fighting is a male. I believe this has been done to attract a more female based audience, as females will aspire to be like her. It also makes the film interesting compared to other fantasy films which stick to the generic stereotypes. 

The final poster I will be looking at for the advertising campaign for 'Snow White and the Huntsman' is a close up character poster. This shows a close up of Snow White in the same costume and pose as the full length character poster only with some slight differences.

The title is placed in gold and is not placed in the centre bottom of the image, instead in the middle right. It still stands out and is therefore uninterrupted by the image of Snow White. The poster also contains a specific release date which is placed at the bottom of the poster in a slightly large font. This makes it stand out for the audience so that hopefully they will remember the date of release. 

Into the Woods - Film Poster Analysis

In recent years, the print material used for advertising a film often consists of more than one standard poster. Often a film has several posters which are used for promoting the film. Often these consist of individual ones of each of the star actors, if it is a Hollywood film with very famous actors and actresses in. I have decided to analyse the film posters for the movie 'Into the Woods' as it was a high budget film which contains many big names such as Johnny Depp, Emily Blunt and Anna Kendrick and subsequently there are many posters of individual characters. 

 This first posters is one which is the "main" poster used when promoting the film, this means it is the one which was used most in cinemas and on billboards to promote the film. I believe this has been chosen as it shows all of the main actors and characters on the poster as well as stating their names.

The first thing that stands out to me when looking at this poster is the title, it is placed in the center of the image and is fairly large, this means that is stands out and is the first thing to capture the audiences attention. It has also been placed in gold text which stands out against the dark colored images behind it. It has also been placed so that it does not overlap with any of the actors directly, this means that both the title and the actors are clearly visible for the audience and one does not detract from the other. Just above the title in a slightly smaller print is the production company of the film 'Disney'. It is placed in Disney's font instead of that of the title, but is also gold which makes it fit in with the other text on the poster. The production company title is a lot smaller than that of the main title but as it is still place in the center of the image it is still clearly visible and the audience will be able to notice it. They may have done this because Disney is an extremely well known media conglomerate and thus has a reputation for creating high quality, family friendly, movies. It not only attracts an audience who have watched other Disney movies and wish to watch this one but it also makes it clear who the target audience of the movie is, a family audience. The designers of the poster may have also done this because Disney is well known for working with some of the actors which appear within the movie, such as Johnny Depp, where he started in the Pirates of the Caribbean franchise which is an extremely successful movie not only in terms of revenue but in popularity. People who enjoyed that movie will see the collaboration of company and actor and be led to believe that this movie will be just as good. 

The names of all of the main actors and actresses, who also appear on the poster, are placed in the same gold coloured text at the top of the page, however in a slightly different font to the title. The names are also placed in capitalized letters which makes them stand out slightly more. Typically when a person looks at an image their eyes well start at the center of the image and then look up and down, by placing the names at the top they are subsequently the second thing the audience sees after the name of the film, this has also been done because when film posters are exhibited, the names are just above eye level of the average adult which makes them more eye catching. Although the names are large they do not detract from the overall image as they, much like the title, do not overlap with any of the images of the actors. This is something we will have to take into deep consideration when creating out own film poster. 

The final bit of text which appears on the poster is the institutional information, placed in a white font, extremely small at the bottom of the page. This information is not meant to catch the audiences attention and is there for legal purposes and not to try to promote the film. The only bit of information which the creates of the poster want the audience to see is the release date which is placed in a slightly larger font at the bottom of this information. On our own poster I will probably make this text slightly larger than the information on this page because I feel like it could be easily missed as it is quite small on this specific poster. 

The genre of the film is similar to the genre of our film, a fantasy film which contains elements which are darker and scarier. However, this specific film will contain less of the dark element of the genre because it is a family audience targeted film. The images therefore reflect the genre. Our own movie will be a 12 and therefore it will be allowed to be slightly more scary instead of a dimmed down version of horror. 

Another poster from the advising campaign for this movie is on the right above, this one only shows one of the characters. Both of the posters I have looked at so far have the same background of a dark wood containing lots of twisted trees (which connote horror as they are scary looking and are often used in horror films). 

This poster contains all of the same titles as the first poster the only difference lays in the choice of images. There are different posters for each of the characters. A few of these are shown to the left. These images are combined in different ways to create the overall poster. These posters for individual characters do not contain all of the smaller writing or the names of the actors and actresses. These specific actor posters contain an enlarge picture of the character which dominates most of the image. They then contain a small version of the title of the film, not as big as the title on the poster containing all of the characters, but it is still eye catching as it is placed in the gold font which stands out against the dark gloomy background. The name of the actor which appears on the poster is placed above the title in a white font which again stands out against the gloomy background. Below the title is the time of release of the film, as this poster is one of the earlier ones it merely says "Christmas" instead of a specific date. Above the character is the name of the character for example the "Cinderella" poster contains the character name above her head. This makes it apparent which actor is playing which character. The font used is different from anything else used on any of the posters, it has a more handwriting effect. This may have been used to empathise that this is based on a written fairlytale. 

These two separate character posters also have animated versions which appear online. Disney has done this to create something new and interesting and make the film stand out online from other standard posters. The movement consists of a slight shift in lighting and a movement of the fog which appears within the poster. These animated posters are something which is very new to the movie advertising business and is used mostly to make ones poster stand out from the norm.