The next poster I have chosen to analyse is the poster for the film 'Hansel and Gretel'. I have chosen to analyse this poster because it is slightly different in its format to other film posters. 'Hansel and Gretel' is a action-horror comedy film based on Grimm's fairy tale 'Hansel and Gretel'. The first thing which makes the genre of the film apparent is the title on the poster. It states the name of the film in a quite large red font which has a "blood splatter" effect. The combination of the font and the colour red gives the impression of blood and therefore links into the conventions of a horror type movie, which include blood and gore. The red text also stands out against the black costumes and white background of the images which makes it more eye-catching and is therefore more likely to grab the audiences attention. Slightly below the title is the sub title 'Witch Hunters' which offers more information about what this film is about. Next to this is the word '3D' which reveals to the audience that the film is will available in 3D, this shows to the audience that it is a large budget film, and these in general are better than lower budget films. Both of these are placed in the same font as the title, to make them stand out, however are smaller so that they do not detract from the title itself.
What makes this poster different, is normally on posters the text is level with the horizontal of the page, on this poster however the text has been placed at a diagonal. Normally the text is placed at a horizontal in order to ensure it can be clearly read, it also make sure that it stands out as usually it fills the width of the poster. I do not believe that placing this text at an angle affects how clear it is on the poster as the text is so vibrant and stands out so much from the image. I do however, think that it offers something new a fresh, for example in cinema's when there is a line of posters this one will stand out as the text is placed in a different area which does not follow the usual conventions of a film poster. This means that the institutional information place beneath the title of the film is also placed at an angle. Below the institutional information is also placed 'Coming to cinemas in March'. This is placed in a slightly bolder and bigger text, this makes it stand out a lot. This is an obvious convention of any type of movie poster, even if there is not a set day for the release of the film usually the film has a general date such as 'This Christmas' or 'This Summer'.
The image placed on the poster comprises of the two main characters, Hansel and Gretel. The background comprises of some white snowy mountains and a few trees. The white background makes the black of the characters costumes stand out even more. The mise en scene, in terms of costume, the person who has created the poster has placed them in black leather outfits, which give them an assassin and "badass" look. This is quite different from what we know about the original characters in Hansel and Gretel, who were innocent children from a very poor village. The connotation of black leather is to create a potentially intimidating appearance, this shows that the characters are to be feared and therefore are powerful. The use of the weapon props enhances this idea as the use of weapons makes them appear more threatening. It also reveals that there will be a great deal of action within the film as there will be fights scenes. They have deliberately been given weapons which are ranged like a gun and cross bow, these are often used and associated with hunting and therefore bring forward the idea of them as 'Witch Hunters'.
The mode of address of the characters is direct, both characters are looking directly at the camera, they are looking with a very serious expression, this shows that they are powerful and deadly characters. The direct mode of address may also have been used to make a link between the audience and the characters, this makes them look more appearing and as if they will actually feel part of the movie if they watch it. This, especially for fantasy movies, is a big part of the escapism and thus entertainment.
As well as the standard A4 portrait poster, a landscape one was created for perhaps buses or landscape billboards. It contains all of the same elements as the first, it just lacks the institutional information and the text is placed towards the left and the image to the right as there is no overlap.
What makes this poster different, is normally on posters the text is level with the horizontal of the page, on this poster however the text has been placed at a diagonal. Normally the text is placed at a horizontal in order to ensure it can be clearly read, it also make sure that it stands out as usually it fills the width of the poster. I do not believe that placing this text at an angle affects how clear it is on the poster as the text is so vibrant and stands out so much from the image. I do however, think that it offers something new a fresh, for example in cinema's when there is a line of posters this one will stand out as the text is placed in a different area which does not follow the usual conventions of a film poster. This means that the institutional information place beneath the title of the film is also placed at an angle. Below the institutional information is also placed 'Coming to cinemas in March'. This is placed in a slightly bolder and bigger text, this makes it stand out a lot. This is an obvious convention of any type of movie poster, even if there is not a set day for the release of the film usually the film has a general date such as 'This Christmas' or 'This Summer'.
The image placed on the poster comprises of the two main characters, Hansel and Gretel. The background comprises of some white snowy mountains and a few trees. The white background makes the black of the characters costumes stand out even more. The mise en scene, in terms of costume, the person who has created the poster has placed them in black leather outfits, which give them an assassin and "badass" look. This is quite different from what we know about the original characters in Hansel and Gretel, who were innocent children from a very poor village. The connotation of black leather is to create a potentially intimidating appearance, this shows that the characters are to be feared and therefore are powerful. The use of the weapon props enhances this idea as the use of weapons makes them appear more threatening. It also reveals that there will be a great deal of action within the film as there will be fights scenes. They have deliberately been given weapons which are ranged like a gun and cross bow, these are often used and associated with hunting and therefore bring forward the idea of them as 'Witch Hunters'.
The mode of address of the characters is direct, both characters are looking directly at the camera, they are looking with a very serious expression, this shows that they are powerful and deadly characters. The direct mode of address may also have been used to make a link between the audience and the characters, this makes them look more appearing and as if they will actually feel part of the movie if they watch it. This, especially for fantasy movies, is a big part of the escapism and thus entertainment.
As well as the standard A4 portrait poster, a landscape one was created for perhaps buses or landscape billboards. It contains all of the same elements as the first, it just lacks the institutional information and the text is placed towards the left and the image to the right as there is no overlap. 
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